HOW TO PROMOTE YOUR VINTAGE CLOTHING BUSINESS ON SOCIAL MEDIA?

If you want to succeed, read on, because here we leave you with tips for promoting your business on social media.

When setting up a business, you have to take into account the importance of today's business environment social media: the key to your success. The strategies that we bring you will make you stand out, give you visibility and recognition: make videos with a twistcollaborate with other companies or influencers, etc. Let's put our heart into it!

MAKE INTERACTIVE VIDEOS.
- Show the garments in a dynamic and interactive way. For example, make hauls or style outfits so people can see how the garments look on and in motion. Style outfits based on various eras or themes. For example: outfits with vintage jerseys, outfits using the same leather jacket, outfits combining colourful garments, etc. Hold Q&A sessions or answer questions live, so you interact face-to-face with potential buyers.

PARTNERSHIPS
- You can collaborate with other businesses or fashion influencers. This can help you increase the visibility of your business. Seek out other businesses or influencers that share your brand's style, ideals and values. Propose to do co collaborations that are noteworthy and creative. You could send them garments to show on their profile, for example a branded trouser mix or create content together.

Alsocollaboration with photographers allows for high quality content. Organise some photo shoots in locations that complement your brand. Make an agreement with the photographer: let them use the photos in their portfolio, give them some clothes, etc.

DRAWINGS.
- To increase your followers and your audience (and thus increase the number of buyers) you can organise a raffle or competition in order to generate more interest in people. Offer attractive prizes such as discounts, T-shirt lots of a specific theme, coupons, etc.

ENCOURAGES CUSTOMERS TO SHARE PHOTOS OF THEIR PURCHASES.
- Having customers share their purchases is a fantastic marketing tool. Encourage customers to share pictures of their purchases by tagging you. You can offer some privileges to those who agree. Share photos of customers on your instagram stories to make them feel part of the community. This also shows the authenticity and quality of your products (example brochure).

CREATE EVENTS.
- Organise virtual events on your social media. You could do interviews, invite experts in a vintage clothing category such as an expert on Levi's 501 for example. Talk about fashion (trends, tips, stories behind iconic garments such as the mackintoshes, etc).

EDUCATIONAL CONTENT.
- He publishes reels related to vintage fashion, curiosities, initial uses of certain garments, advice on how to maintain the vintage clothing for many years, etc. This will help you to position yourself correctly, because your followers they will see that you know a lot about the subject and that's why, they will have full confidence in you.

PARTICIPATES IN MARKETS OR FAIRS.
- You don't have to sell only online. Participate in markets or fairs locals to make yourself known. Leave at your stop a QR code with your social media or hand out cards to customers so they can follow you and stay updated 24/7.

(Add QR code Pattern and insta link)

PERSONALISATION OF GARMENTS.
- Customise the garments to your customer's taste: add patches or embroidery, crea unique pieces from otheretc. Here are 5 examples: